Examlex
Herzberg's two-factor theory suggests that different factors affect satisfaction and dissatisfaction.
Big Mac
A signature hamburger sold by the international fast-food chain McDonald's, often used as a reference in economic indices to measure purchasing power parity between nations.
Reach Percentage
A metric indicating the portion of the target audience that has seen an advertisement or content at least once over a specified period.
Target Market
The target market is the specific group of consumers identified as likely buyers of a product or service, characterized by demographic, geographic, and psychographic criteria.
Personal Relationship
A connection between individuals based on emotional ties, commitment, mutual benefits, or shared experiences.
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