Which Organizational Design Is Appropriate When the Various Customer Groups

question 85

Multiple Choice

Which organizational design is appropriate when the various customer groups targeted by a firm are so diverse as to require totally distinct marketing approaches?

• A) global area design
• B) global functional design
• C) global matrix design
• D) global customer design

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Definitions:

REM Sleep

A stage of sleep characterized by rapid eye movements, during which most vivid dreaming occurs.

Alcohol

A psychoactive substance found in beverages such as beer, wine, and spirits, known for its effects on mood, behavior, and health.

Night Terrors

Intense episodes of fear that occur during sleep, often causing the person to wake up in a terrified state.

Sleepwalking

A behavior disorder that originates during deep sleep and results in walking or performing other complex behaviors while asleep.