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When the licensor fully investigates market opportunities and the abilities of its licensees, licensing has a relatively low financial risk.
Patella
The knee cap; a small, round bone that sits in front of the knee joint, helping to protect it and enhance leverage for leg muscles.
Ischium
One of the three bones that make up the pelvis, helping to form the hip joint and bear the weight of the body in the sitting position.
Perfectly Inelastic
Describes a situation in which the quantity demanded or supplied does not change in response to a change in price.
Relatively Inelastic
Relatively inelastic refers to a situation where the demand for a good or service changes little when its price changes; the percentage change in demand is smaller than the percentage change in price.
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