Examlex
In comparison to licensing, franchising offers a firm ________.
Food Aversion
A strong dislike or disinclination towards a specific food, often resulting from a negative past experience such as illness.
Behavior Modification
A therapeutic approach designed to change specific undesirable behaviors using reinforcement principles.
Classical Conditioning
The method of instruction where a response is learned by associating a stimulus from the environment with one that occurs naturally.
Unconditioned Stimulus (US)
A stimulus that naturally triggers a response without any prior learning or conditioning.
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