What Are the Three Levels of International Strategy for MNCs

question 53

Short Answer

What are the three levels of international strategy for MNCs?

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Definitions:

Consciousness Raising

An approach aimed at increasing awareness about oneself, one's problems, and the social factors influencing personal issues.

Counterconditioning

A behavior therapy technique where a maladaptive response is replaced with a more appropriate one through conditioning.

Generalization

The process by which a response is learned in one situation extends to different but similar situations, often discussed in the context of learning and behavior modification.

Institutional Contingency Management

A behavioral strategy that employs reinforcement or punishment within institutional settings to promote desired behaviors.