Licensing, Franchising, and Management Contracts Are All Forms of International

question 44

Essay

Licensing, franchising, and management contracts are all forms of international business activity. Using examples, briefly define each form. What are the advantages and disadvantages of using these forms of activity?

---

Definitions:

Account Management

A business process dedicated to the maintenance and growth of a company's relationships with its customers.

Sales and Service Effort

The combined activities focused on selling a product or service and providing after-sale support to ensure customer satisfaction and loyalty.

Information Collection

The process of gathering, measuring, and analyzing information or data from a variety of sources.

Account Management Policy Grid

A strategic framework used by businesses to categorize and manage customer accounts based on various factors such as size, potential, and risk.