Examlex
Piaget,but not Vygotsky,believed that interaction promotes cognitive development.
Product Positioning
The process of strategically defining a product's image and value proposition in the target market's mind.
Brand Mark
A unique symbol, design, or distinct feature that identifies a brand, differentiating it from others.
Perceptual Maps
Visual tools used in marketing to plot consumer perceptions of brands, products, or services along two or more dimensions.
Mental Image
A representation of something formed in the mind, often used in the context of branding or product perception.
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