Examlex
What is the common name of CH3(CH2) 2-O-(CH2) 2CH3?
Textual Poaching
The practice of fans or consumers creatively appropriating and transforming media content for their own purposes.
Henry Jenkins
An American media scholar and Provost Professor at the University of Southern California, known for his work on media convergence and participatory culture.
Magic Bullet Model
A communication theory that implies that mass media messages have a direct, immediate, and powerful effect on their audiences.
Stuart Hall
A prominent British cultural theorist and sociologist, known for his work on cultural studies and identity theory, particularly related to race and ethnicity.
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