Examlex
An inexact number results from a measurement or observation and contains some uncertainty.
Ethnocentrism
The act of evaluating other cultures according to preconceptions originating in the standards and customs of one's own culture.
Country-of-Origin Effects
The influence that the country where a product is produced has on consumers' perceptions and attitudes towards the product.
Decision-Making Heuristic
Cognitive shortcuts or rules of thumb that simplify decision-making processes, often used under conditions of uncertainty.
Consumer Decision-Making
The process by which consumers identify their needs, gather information, evaluate alternatives, and make purchases.
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