Why Is the Term Family Engagement Used in the Text

question 10

Multiple Choice

Why is the term family engagement used in the text instead of parent involvement?

• A)because most families include at least one parent
• B)because it reflects the changing nature of the homes in which children reside
• C)because engagement implies "doing to" parents,while involvement implies "doing with" parents
• D)because the No Child Left Behind Act mandated it

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Definitions:

Key Stakeholders

Individuals or entities with a vested interest or concern in an organization’s activities, success, or failure, including investors, employees, customers, and suppliers.

Customer-Based Brand Equity

The value a brand gains from having strong brand equity in the minds of customers, based on perceptions of brand quality, associations, and loyalty.

Customer-Brand Relationship

The dynamic and ongoing interaction between a consumer and a brand, characterized by loyalty, emotional connection, and consumer engagement.

Unaided Recall

A measure of consumer memory or awareness where respondents mention a brand without being prompted with clues or choices.