Examlex
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Customer Demographics
The statistical characteristics of a business's customers, including age, gender, income level, education, and other factors useful for market segmentation and targeting.
Psychographics
Psychographics pertain to the study of consumer behavior based on psychological traits, lifestyle choices, and personal values to inform marketing strategies.
Market
A place where people can sell goods and services (the supply) to people who wish to buy those goods and services (the demand).
Customer Mapping Process
A strategic approach to understanding the journey of the customer with a business, from initial awareness to post-purchase interactions, aiming to improve customer experience.
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