Examlex
Each row in an Excel table represents a record, which is a collection of data about one entity, such as data for one person.
Feedback Loop
Allows the receiver to communicate with the sender and thereby informs the sender whether the message was received and decoded properly.
IMC Process
Integrated Marketing Communications Process is the practice of aligning a company's messaging across all marketing channels to provide a consistent and seamless customer experience.
Receiver
In communication, the individual or group that interprets and understands the message sent by the communicator or sender.
Aided Recall
Occurs when consumers recognize a name (e.g., of a brand) that has been presented to them.
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