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The MEDIAN function
International PR
Public relations practices that manage communication and relationships between organizations and their international audiences.
Excellence Theory
A public relations theory that emphasizes the value of mutually beneficial relationships between an organization and its stakeholders for achieving excellence in communications.
Two-Way Communication
A communication model where information flows back and forth between sender and receiver, facilitating dialogue and feedback.
Gatekeeper
An individual or group that controls access to something, often used to describe media professionals who decide which information is published or broadcasted.
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