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Which base is a strong base?
Crisis Communication
The specialized field of public relations focused on protecting and defending an organization's reputation during and after a crisis.
Damage Containment
Strategies or actions taken to minimize or limit the negative impact of a detrimental event or situation.
Benoit's Theory
A theory of image restoration that outlines strategies individuals or organizations can use to repair their reputation following a crisis.
Corporate Crisis
A significant threat to a company's operations or reputation that requires immediate management action.
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