Examlex
According to the textbook,Validating couples are
Test Market
A geographic region or demographic group used to gauge the viability of a product or service in a larger market by analyzing consumer response before a full-scale launch.
New-Product Development Process
The seven stages an organization goes through to identify opportunities and convert them into salable products or services.
New-Product Development Process
The sequence of steps involved in bringing a new product from concept to market, including research, design, and testing.
Idea Generation
Idea generation is the process of creating, suggesting, or conceptualizing new thoughts, concepts, or solutions, often in the context of problem-solving or innovation.
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