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What is the mid-life squeeze? Why is this trend likely to continue for middle adults?
Global Marketing
A marketing strategy that consciously addresses customers, markets, and competition throughout the world.
Zone
A specific area or segment within a larger space, designated for a particular purpose or activity.
Consumers
People who purchase goods and services for personal use.
Organizations
Entities, either public or private, comprised of people working together towards a common goal, structured in such a way as to enable collective task accomplishment.
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