Examlex
According to M.Scott Peck, "people of the lie" are:
Demand Factors
Elements that influence the quantity of a product or service consumers are willing to buy at a given price, such as income levels, tastes, and price of substitutes.
Product Price
The financial cost of obtaining a product or service.
Marginal Revenue Product
The supplementary income realized by the application of one more unit of a resource, like labor or capital.
Labor
The engagement of human physical strength and intellectual power in producing goods and offering services.
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