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The IUPAC name for is
Marketing Implementation
The process of executing the marketing strategy and turning plans and strategies into marketing actions to accomplish strategic marketing objectives.
Strategic Market Planning
The process of defining marketing strategies and plans that can contribute to achieving competitive advantage and meeting organizational objectives.
Desired Benefits
The specific advantages or positive outcomes that consumers look for when purchasing a product or service.
Balanced Performance Scorecard
a strategic planning and management system used to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.
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