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Proportionate Stratified Sampling Involves Oversampling-Taking a Larger-Than-Proportionate Number of Certain

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Proportionate stratified sampling involves oversampling-taking a larger-than-proportionate number of certain groups to assure the appearance of a sufficient number of cases for comparative purposes of a group that is small in the population.


Definitions:

Market Share

The percentage of total sales in a market captured by a particular brand, product, or company.

Adapted Quickly

The ability of an individual or organization to respond to changes or challenges in a swift and effective manner.

Direct Marketing

A method of marketing that aims to send promotional messages directly to consumers, bypassing traditional media channels.

Database Management

Involves the practices and technologies aimed at effectively organizing, storing, managing, and retrieving data in databases.

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