Examlex
Scaling refers to attempts to decrease the complexity of the level of measurement of variables from ordinal to at least nominal.
Retailers
Intermediaries who buy products from manufacturers (or other intermediaries) and sell them to consumers for home and household use rather than for resale or for use in producing other products.
Ultimate Consumers
The end-users or buyers who purchase products or services for personal use and not for manufacturing or resale purposes.
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