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Eolian Processes Are Powered by

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Eolian processes are powered by


Definitions:

Product Loading

The practice of adding extra features or offerings to a product, often beyond what was initially requested by the customer or what is typical for similar products.

Perceived Purchase Risk

The potential loss or adverse outcomes a consumer believes might occur from buying a product or service.

Functional Risk

The potential for a product or service to fail to perform its intended function, leading to dissatisfaction or harm.

Physical Risk

The potential for bodily harm or health hazards that individuals may face in various activities or environments.

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