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Mary and Eric are outside playing one day when Eric looks up and asks,"What's that big bright ball in the sky?" Mary replies that it is the sun.That night,Eric looks out his bedroom window and sees a big,bright ball in the sky."Look,Mary,it is the sun!" he exclaims.This example shows that Eric has used ________ for his new knowledge.
Motives
The underlying reasons or driving forces behind individuals' actions or behaviors, which can be conscious or subconscious and vary in strength and direction.
Social Technographics Model
A framework categorizing the way people engage with technology and social media, ranging from content creators to spectators.
Conversion
Conversion is the process by which an interested party or lead takes a desired action, such as making a purchase or signing up for a service, often considered a key metric in marketing effectiveness.
Social Commerce
A subset of e-commerce involving social media and user contributions to assist in online buying and selling of products and services.
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