While You Are Driving Home,the Car in Front of You

question 72

Multiple Choice

While you are driving home,the car in front of you starts driving dangerously,so you concentrate on watching it.When you arrive home,you realize that you cannot remember
Anything from your drive home other than that car.Which of the following statements best
Illustrates the reason your memory is created this way?

• A) The memory retrieval system is complex and one cannot always recall information stored in the brain.
• B) Memory storage is limited and one cannot encode information that exceeds the capability of sensory storage.
• C) Information encoding is complex and one cannot process two or more visual features simultaneously.
• D) Attention is limited and one must be selective about what one pays attention to.

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Definitions:

Zero Profit

A situation where a business's revenues exactly match its expenses, resulting in no net profit.

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit, indicating how much each unit contributes to covering fixed costs.

Fixed Costs

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance.

Contribution Margin Ratio

A financial metric that shows the portion of sales revenue that is not consumed by variable costs and therefore contributes to covering fixed costs.