On His Way to Buy a Snack,Jed Sees an Ad

question 105

Multiple Choice

On his way to buy a snack,Jed sees an ad that simply shows one juicy hamburger.Rather than getting ice cream as he had planned,Jed buys french fries instead.According to the
Spreading activation model,the hamburger most likely made Jed want french fries because

• A) eating hamburgers and french fries are part of the same procedural memory.
• B) he misattributed his memory of the ad to being about french fries.
• C) the hamburger activated the node for french fries.
• D) the french fries were encoded with the hamburger in the ad.

---

Definitions:

Entry Barriers

Obstacles that make it difficult to enter a particular market, such as high start-up costs or stringent regulations.

Market Size

The total number of potential buyers and sellers in a given market, often measured by volume or value.

Individual Transferable Quotas

A regulatory tool in environmental and resource management, allowing owners to harvest a specific amount of a resource and trade the quota with others.

Overfishing

The practice of fishing at a rate that is unsustainable, leading to a depletion of fish stocks and significant ecological imbalance.