Gillian Bought One Set of Tools Because That Brand Offered

question 33

Multiple Choice

Gillian bought one set of tools because that brand offered a $10 rebate.The tool company influenced her decision by presenting the information about the rebates.This is a strategy
Known as

• A) restructuring.
• B) framing.
• C) the availability heuristic.
• D) the representativeness heuristic.

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Definitions:

Fixed Costs

Financial obligations that do not fluctuate with changes in production levels or sales numbers, like rent, salary payments, and insurance premiums.

Direct Labor

This refers to the wages paid to employees who are directly involved in the production of goods or services.

Automation

The use of technology to perform tasks without human intervention, often leading to increased efficiency and accuracy.

Variable Costs

Expenses that change in proportion to the activity of a business, such as costs for raw materials or production.