When Tyronne First Heard a New Song on a Music

question 49

Multiple Choice

When Tyronne first heard a new song on a music streaming website,he disliked it.However, after hearing it played many times on the website,he is surprised that he has grown to like it.
Tyronne's positive attitude toward the song after listening to it multiple times is best
Explained by

• A) cognitive dissonance.
• B) explicit attitudes.
• C) the mere exposure effect.
• D) the elaboration likelihood model.

---

Definitions:

Advertising

A form of marketing communication used to promote or sell a product, service, or idea to potential customers.

Celebrity Advertising

A marketing strategy that uses the fame of a celebrity to promote products or services.

Inferior Product Quality

Products that fail to meet acceptable standards or expectations in terms of performance, durability, or reliability.

Advertising

The action of calling public attention to products, services, or events, mainly through paid announcements in various media.