An Active and Conscious Effort to Change an Attitude by Sending

question 35

Multiple Choice

An active and conscious effort to change an attitude by sending a message is referred to as

• A) stereotyping.
• B) persuasion.
• C) cognitive dissonance.
• D) attitude accessibility.

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Definitions:

McWorld

A term that describes the globalization of culture, economy, and technology, leading to a homogeneous global market and cultural standardization.

University of Michigan

An esteemed public research university located in Ann Arbor, Michigan, noted for its diverse and comprehensive academic programs.

Ethnocentric German CEO

A chief executive officer from Germany who believes his or her own culture is superior to others.

Worldwide Offices

Physical locations or branches of an organization situated in different countries around the globe, facilitating international operations and presence.