If a Drug Company Wants to Persuade Skeptical Customers to Buy

question 124

Multiple Choice

If a drug company wants to persuade skeptical customers to buy a new medicine,the company should consider all of the following strategies EXCEPT

• A) hiring a spokesperson who is both attractive and an actual doctor.
• B) delivering a one-sided argument that the medicine is superior.
• C) repeating the commercial again and again to induce mere exposure effect.
• D) sending strong arguments that appeal to emotions.

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Definitions:

Domestic Demand

The total demand for goods and services within a country.

Supply Curves

Graphs showing the relationship between the price of a good and the quantity of that good a supplier is willing to offer for sale, holding all else constant.

World Price

The international market price of a good or service, influenced by global supply and demand.