According to Which Model Do People Engage in Either High

question 67

Multiple Choice

According to which model do people engage in either high or low elaboration when processing persuasive messages?

• A) Cognitive dissonance model
• B) Path analysis model
• C) Elaboration likelihood model
• D) Persuasive model

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Definitions:

Marketing Expenditures

The total costs associated with activities and strategies to promote and sell products or services, including advertising, promotions, and salaries of marketing personnel.

Revenue

The result of the price charged to customers multiplied by the number of units sold.

Profit

The financial gain obtained when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Business Operation

The day-to-day activities and processes undertaken by a company to produce goods and provide services, maintain workflows, and generate profits.