Examlex
____ asserted that,instead of being driven by sexual and aggressive desires,we are motivated by a wish to be good,and that we would achieve our potential if we were given ____.
Private-label Brands
Brands owned by a retailer or supplier that are sold exclusively in their own stores or outlets.
Perceptual Map
A visual representation that depicts consumers' perceptions of competing products or brands relative to one another along various dimensions.
Brand Insistence
The condition in which consumers persist in preferring and choosing one brand over its competitors, regardless of changes or alternatives offered.
Manufacturer Brands
are brands created and owned by producers or manufacturers of goods and services, as opposed to retailer or private label brands.
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