Examlex
Computers are based on ____,and that is the reason they are inflexible in their functioning.
Reinforcement
In the context of behavior, it is the process of encouraging or establishing a pattern of behavior through rewards or consequences.
Stimulus Discrimination
The ability of an individual to differentiate between similar stimuli and respond appropriately to each, often used in marketing to distinguish a brand from its competitors.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.
Selective Retention
The tendency of individuals to remember more information that is personally meaningful to them while forgetting irrelevant information.
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