A Fan Who Sits in a Particular Chair Just Before

question 111

Multiple Choice

A fan who sits in a particular chair just before a game-winning play may seek out that chair while watching future sporting events to "help" her team win.In this instance,sitting in that chair did nothing to cause the favorable outcomes.Yet this instance of ____ functions as a partial reinforcement schedule for her,strengthening the behavior preceding the rewards.

• A) primary reinforcement
• B) continuous reinforcement
• C) negative reinforcement
• D) accidental reinforcement

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Definitions:

Cost of Capital

The requisite rate of profit an enterprise should attain in investment activities to keep its market presence and secure funding.

Terminal Value

The estimated value of a business or project at the end of a forecast period, used in financial modeling.

NPV

Net Present Value, a calculation used to assess the profitability of an investment by summing the present values of all cash inflows and outflows associated with it.

Discount Rate

The discount rate applied in the discounted cash flow method to calculate the current value of future cash flows.