Examlex
Breaking product families into individual products and components of products is called ________.
Brand Personality
The set of human-like characteristics attributed to a brand, influencing consumer emotions and perceptions.
Lifestyle
A lifestyle that mirrors the beliefs, principles, and actions of a person or community.
Anthropomorphism
The attribution of human characteristics, behaviors, or emotions to animals, inanimate objects, or abstract concepts.
Jolly Green Giant
A fictional mascot associated with a brand of canned and frozen vegetables, known for his friendly demeanor and green attire.
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