The Following Table Provides Demand and Forecast Information for a Specialty

question 57

Multiple Choice

The following table provides demand and forecast information for a specialty store's products which are particularly popular around Halloween.

-What is the seasonal index for the Spring season/quarter?

• A)0.988
• B)1.171
• C)0.255
• D)0.837

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Definitions:

Micro-Targeting

A marketing strategy that uses consumer data and demographics to identify the interests of specific groups, often used in politics to tailor messages to narrow audience segments.

Electoral Realignments

Significant and lasting shifts in voting patterns and party alliances, often associated with critical elections and changing political agendas.

Partisan Loyalties

The strong allegiance or support individuals may show towards a particular political party or ideology.

Religious Conservatives

Individuals or groups who adhere to traditional religious beliefs and practices and often advocate for policies reflecting those beliefs.