A Purchased Item with Few Alternate Sources of Supply,typically Due

question 43

Multiple Choice

A purchased item with few alternate sources of supply,typically due to complex specifications,is a

• A)routine item.
• B)leverage item.
• C)bottleneck item.
• D)critical item.

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Definitions:

Psychographic Segmentation

A method of segmenting customers based on how they spend their time and money, what activities they pursue, and their attitudes and opinions about the world in which they live.

NASCAR

The National Association for Stock Car Auto Racing, a company that organizes and oversees numerous auto racing events.

Marketing Efforts

Initiatives and activities undertaken by a company to promote its products or services.

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.