________ Is the Science of Using Customer Data to Predict

question 30

Short Answer

________ is the science of using customer data to predict future consumption behavior.

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Definitions:

Prejudice

A preconceived opinion or judgement made without adequate knowledge or examination of the facts.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Attitude

A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor, which influences individuals' behavior and perceptions.

Cognition

The mental processes that are involved in acquiring, storing, retrieving, and using information and that include sensation, perception, imagery, concept formation, reasoning, decision making, problem solving, and language.