Predictive Analytics Is the Science of Using Customer Data to Predict

question 6

True/False

Predictive analytics is the science of using customer data to predict past consumption behavior.

---

Definitions:

Increase Price

A decision by a supplier or manufacturer to raise the cost at which goods or services are sold.

Complement Good

A product that is used together with another product, where the use of one increases the demand for the other.

Substitute Good

A product or service that can be used in place of another to satisfy the same need or desire.

Price Sensitive

Being price sensitive means the demand for a product or service is highly influenced by changes in its price, where consumers may alter their buying habits significantly in response to pricing adjustments.