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In a service operation,if the process requires large amounts of customization,the process step should be closer to the
Social Lock-in
A situation in digital and social environments where users become dependent on a social network or technology, making it difficult for them to leave because of the high costs, efforts, or consequences of switching platforms.
Social Contacts
Individuals within one's social network, including friends, family, colleagues, and other connections made through social media platforms.
Statuscasting
The practice of broadcasting updates about one's status, activities, or location to friends or followers through social media platforms.
Social Engagement Ad
Advertising designed to increase interaction and involvement among consumers through social media platforms.
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