Examlex
There are three basic types of exercise.
Market Segmentation
The process of dividing a market of potential customers into groups, or segments, based on different characteristics such as demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better tailor marketing strategies.
Limited Marketing
A strategy that involves targeting a specific market segment with a concentrated and streamlined marketing mix.
Market Fragmentation
The division of a market into smaller segments with varied preferences, characteristics, or needs, often resulting in increased competition.
Mass Marketing
a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.
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