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Other things constant, an increase in the demand for bicycles will
Organizational Buying
The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
Psychological Buying Needs
The emotional and mental reasons that motivate consumers to make a purchase, such as status, security, and self-esteem.
Personal Influences
The effects that individuals' personalities, preferences, and characteristics have on their decisions and behaviors.
Buying Behavior
The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.
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