When an Individual Weighs Her Options and Makes a Choice

question 37

Multiple Choice

When an individual weighs her options and makes a choice that maximizes her benefit at the minimum cost, economists refer to this as a process of

• A) rational decision making.
• B) objective decision making because the value of goods is determined objectively.
• C) marginal management analysis.
• D) random decision making.

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Definitions:

Frito-Lay

An American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods.

Shiny Packaging

A marketing strategy that uses visually appealing, reflective packaging to attract consumer attention and enhance product appeal.

Ethnographic Research

A qualitative research method that studies people and cultures in their natural environment through observations and interviews.

Observational Approach

A research strategy where behavior is watched and recorded without intervention, often used to gather data on consumer habits.