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Which One of the Following Techniques Is Both Valid and Reproducible

question 12

Multiple Choice

Which one of the following techniques is both valid and reproducible in assessing the AFV?


Definitions:

Engagement Device

A tool or strategy designed to captivate attention and encourage interaction between the audience and the brand or content on digital platforms.

Opinion Leader

An individual who influences others' attitudes or behaviors because of their authority, knowledge, position, or relationship.

Ad Creative

The visual, audio, or textual content that is crafted for advertisements to capture the interest of the target audience and communicate the brand message.

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