What Is the Rationale Behind Using Logit (Log(odds)) and Not

question 5

Essay

What is the rationale behind using logit (log(odds)) and not odds or probability of the event as the outcome variable in logistic regression?

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Definitions:

Niche Marketing

A targeting strategy that involves pursuing a large share of a small market segment.

Print Advertising

A form of advertising that uses physically printed media, such as newspapers and magazines, to reach consumers and promote products or services.

International Markets

Markets that exist outside of a company's home country, allowing for the expansion and sale of goods and services globally.

Global

Relating to or encompassing the whole world; involving or affecting the entirety of the Earth.