If McDonald's Were to Map the Profit Pool in the Quick-Service

question 48

Multiple Choice

If McDonald's were to map the profit pool in the quick-service restaurant industry, it would do all of the following EXCEPT

• A) Define the industry's boundaries and size.
• B) Estimate the profit potential in each part of the value chain.
• C) Focus on unattractive industries ignored by competitors.
• D) Select the strategy to use where the largest profit pools are located.

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Definitions:

Inherent Need

A fundamental psychological or physiological requirement essential for the well-being and survival of an individual.

Achievement Behavior

Actions directed towards attaining a specific standard of excellence or meeting certain goals, often motivated by a desire for success.

Mastery Goals

Objectives focused on developing competence or mastering a set of skills, rather than on demonstrating superiority over others.

High Need

The state of requiring or greatly desiring a particular resource, condition, or outcome.