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The Process of Competitor Analysis Should Examine the Competitors' Future

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The process of competitor analysis should examine the competitors' future objectives, current strategy, assumptions, and capabilities.


Definitions:

Wages Are Sticky

The theory that salaries do not adjust quickly to changes in market conditions, leading to unemployment or surpluses.

Short-Run Aggregate Supply Curve

A graphical representation showing the relationship between the total production of goods and services and the price level for output in the short run.

Actual Price Level

The current general price of goods and services in the economy.

Expected Price Level

This refers to the anticipation or forecast of future prices of goods and services in the economy, often influencing consumer and business decisions.

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