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What Is Project ALERT, and How Effective Is It

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What is Project ALERT, and how effective is it?


Definitions:

Mere Exposure Effect

The tendency for individuals to develop a preference for things simply because they are familiar with them.

Propinquity Effect

The tendency for people to form friendships or relationships with those whom they encounter often, based on physical or geographical closeness.

Social Allergy Effect

A situation where repeated small annoyances or behaviors in a relationship lead to a significant negative reaction over time.

Liking

A positive feeling or preference toward someone or something.

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