Starbuck's Determined That All of the Following Customer Needs Were

question 139

Multiple Choice

Starbuck's determined that all of the following customer needs were important EXCEPT

• A) fast service.
• B) the experience associated with drinking coffee, not just the coffee.
• C) the actual product of service (e.g., a cup of coffee), not the experience.
• D) allowing customer to design their own drinks.

---

Definitions:

Distant Relative

A family member who is not closely related, often beyond immediate family such as cousins several times removed, or through remote ancestral connections.

Bystander-Calculus Model

In attending to an emergency, the bystander calculates the perceived costs and benefits of providing help compared with those associated with not helping.

Bystander Apathy

A phenomenon where individuals are less likely to offer help to a victim when other people are present.

Personal Costs

The sacrifices or losses endured by an individual as a consequence of making a decision or taking an action.