The Analysis of the Activity Map of a Successful Company

question 5

Multiple Choice

The analysis of the activity map of a successful company such as Southwest Airlines emphasizes how

• A)the organizational culture of Southwest Airlines is the key to the success of the organization.
• B)understanding of the profit pool in an industry indicates to companies where above-average returns can be earned.
• C)it is hard for rivals to match a configuration of integrated activities than to imitate a single activity.
• D)the primary and support activities of a successful company capture value all along the value chain.

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Definitions:

Correlational Method

A research strategy used to examine the relationship between variables, without implying causation.

Experimental Method

A scientific approach to research in which variables are manipulated to observe their effect on other variables, allowing for determination of cause-and-effect relationships.

Focus Group

A research method involving guided discussions with a group of people to gather diverse perspectives on a particular subject.

Positive Correlation

Positive correlation exists when two variables move in the same direction, meaning that as one variable increases, the other variable also increases.