In the Chapter 4 Strategic Focus, Walmart's Same Store Sales

question 120

Multiple Choice

In the Chapter 4 Strategic Focus, Walmart's same store sales have been declining and those of rivals Family Dollar and Amazon have been increasing. What explains this recent change?

• A) Walmart was too aggressive with its low-cost position and lost customers who wanted more upscale products.
• B) Walmart changed its strategy to focused dirrerentation.
• C) Amazon and Family Dollar changed their strategies to attract more upscale customers.
• D) Walmart changed its strategy to attract more upscale customers.

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Definitions:

General Managers

Managers who are responsible for complex, multifunctional units.

Lack of Marketing Control

This refers to a situation where a business is unable to influence its marketing environment effectively, often resulting in missed opportunities or decreased market share.

New Business Failure

The phenomenon where newly established businesses do not succeed and cease operations, often due to financial or operational difficulties.

Lack of Experience

The condition of having insufficient expertise or familiarity with a particular task, job, or subject area.