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Because of the demanding technology development required, disruptive innovations such as the iPhone are usually confined to a single industry where it can focus on competing against a few rivals (Chapter 5 Opening Case).
Routine Request
A standard or typical inquiry or petition for information, services, or action that follows a predictable pattern or format.
Tone
The attitude or emotional quality conveyed through the choice of words and style in communication.
Budget
An estimate of income and expenditure for a set period of time, outlining planned financial transactions and goals.
Desired Response
The specific reaction or reply sought by the initiator of communication, often aiming to achieve a particular outcome.
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